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Syllabus | EN 2209: Intermediate Business English

By Admin • September 19, 2022 • 1,592 views

1) Business Letters (10/5 hrs) Letter Components

Essential Components
Optional Components

Letter Formats

Full Block Format
Modified Block format
Simplified Format

Criteria for different Types of letters o Letters of Inquiry o Letters of request o Cover letters o Good news letters o Bad news letters o Letters of complains o Letters of Adjustments o Sales letters 2) Memos and E- mails (10/5 hrs) The differences between memos and E- mails Memos

Purposes
Criteria

Sample Memos

Success
Failures

E- mail

Why is E-mail is important?
E-mail Challenges

Techniques for writing effective E-mail messages

Recognize your audience
Identify your self
Use the correct E-mail address
Provide an effective subject line
Keep your E-mail message brief
Organize your E-mail messages
Use highlighting Techniques sparingly
Proof read your E-mail message
Make hard copy for future references
Be careful when sending attachments
Do not Automatically Reply to all recipients
Practice Netiquette
Sample E-mail messages

Activities

Read and discuss merit and de merits the kind of impressions they give the readers and

list the characteristics of a good letter , memo and email.

Planning and drafting different types of letters, memos and emails.

3) Jobs and careers (10/5 hrs) How to find job openings Criteria for Effective Resumes

Reverse Chronological Resume
Functional Resume
Key resume components
Optional Resume Components
Style

Methods of delivery

Mail version
Web (HTML) Resume
E- mail Resume

Sample Resumes Criteria for Effective letters of Application E-Mail Cover messages Sample E-mail cover messages and letters of applications 4) Over the phone (10/5hrs) Making a phone call to another company Practice useful phrases in contexts Eg : I would like to speak to . I am afraid he is not in the office Role plays conversations with the partner. Taking messages:different ways of noting down messages. Ordering and negotiating over the phone , simulations, draft a follow up fax to another buyer confirming your call and what you agreed on. 5) Placing and acknowledging an order, making / replying enquiries (10/5hrs) Make enquiries about a product, over the phone, place an order, and fax an acknowledgement. Answering enquiries,

Read the advertisement about the product

Prepare an answer to the enquiry by letter, fax ,phone or person

The following points should be included in your reply. Thank the customer for the interest in your products Say how the product is suitable for customer’s needs. Say that you are sending / giving a catalogue , price list, advertising literature etc. Explain he can get hands on experience Offer to send samples State the location of the distributor’s showroom near his address. 6) Dealing with problems : complaining , apologizing (5/3 hrs) Expressions Used to make complaints without sending rude or aggressive. Eg. I am sorry to say to say this but …… I think you may have forgotten…… Apologizing “ sorry my fault”, I am very sorry, I didn’t realize. Replying a compliant: Situations - order has not arrived I was charged more …..the order was for 80 boxes containing 144 items in each. Each box we have opened so far contains only 100 items. 7) Job interviews ( 5/2 hrs) Techniques for interviewing effectively Criteria for effective follow up correspondence Activities: Read and write different types of dialogues on job interviews and enact them in the class

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