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Syllabus | EN 2108: Fundamental Business English I

By Admin • October 05, 2018 • 2,239 views

Business writing: letters, memos, faxes (15/08 hrs)

Layout and style of business letters, opening, ending
Reading different business letters, faxes, and memos. Discuss merits and de-merits, the kind of impression they give the readers. List characteristics of a good letter.
Planning and drafting letters/ memos, emails, faxes
Types of activities: 1. as the marketing manager of a company write a letter to a branch manager confirming the arrangements discussed over the phone, regarding a meeting with the sales executives.

Jobs and careers (15/07hrs) Applying for a job, writing a resume, covering letter, letters of introduction and reference Over the phone (15/08 hrs)

Making a phone call to another company,

Practice useful phrases in context, e.g. I’d like to speak to…., I’m afraid he’s in a meeting/not

in the office.

Role play conversations with a partner

Taking a message: different ways of noting down messages,
Ordering and negotiating over the phone, simulations, draft a follow-up fax to the buyer confirming your call and what you agreed on.

Placing and acknowledging an order, making/ replying enquiries (15/07hrs)

Make enquiries about a product over the phone, place an order, fax an acknowledgement.

Answering enquiries:

Read the advertisement about the product.
Prepare an answer to an enquiry by letter/ fax/ phone or person.

The following points should be included in your reply

Thank the customer for the interest in your products,

Say how the product is suitable for customer’s needs,

Say that you are sending/giving a catalogue, price list, advertising literature, etc.,

Explain hoe he can get hands-on experience,

Offer to send samples,

State the location of the distributor’s showroom near his address

Dealing with problems: complaining, apologizing (15/08 hrs)

Expressions used to make complaints without sounding rude or aggressive, e.g. “I’m sorry to have to say this but …” “I think you may have forgotten…”
Apologizing, e.g. “sorry, my fault”, “I’m very sorry I didn’t realize…”
Replying a complaint: situations-order has not arrived, I was charged more…, the order was for 80 boxes containing 144 items in each, Each box we have opened so far contains only 100 items.

Job interviews (15/07hrs)

Practice using polite and clear speech for greeting/ introducing/ apologizing/asking for information/thanking/leaving
Read different dialogues .Answer questions based on them. Enact them in class.
Write a dialogue between the applicant and the interviewer and enact it. Then reverse the roles